Mobile technology is the key development area in sports broadcasting and Racing Victoria have now partnered with Telstra, which has the most mobile customers of any Telco operating in Australia, to allow customers at home in 2016 to view races from up to 12 different angles.
From early 2016, Racing Victoria will have the capability to deliver multiple broadcast feeds from Victoria’s 24 premier racecourses via the installation of the Telstra Digital Video Network 2, the newly launched digital video network, along with enhanced satellite service to the remaining 27 country tracks that host TAB race meetings via Globecast, a third party broadcast services provider.
The relationship extends to video analytics firm Ooyala and production services from Telstra owned Chief Entertainment.
As multiple feeds of vision will be able to now be delivered, this has the potential to provide the customer at home with multiple camera angles to choose from during the coverage and to link in with data tracking services such as Trakus.
On any given race day, a race meeting will be covered by up to 12 cameras yet the customer at home does not get access to that vision. This will change.
It also means that Racing Victoria is now able to service multiple broadcast partners, including wagering service providers. It will continue to support vision, both live and archived, on Racing.com and extend to near-real time live video streams on the mobile web.
This will improve the speed of race replays being uploaded on racing.com.
Telstra fixed internet subscribers will get unmetered downloads on racing.com.
This deal is a massive advance for Racing Victoria’s Integrity Control Room, considered one of the most important assets for the industry.
As negotiations continue with Seven West Media and Tabcorp’s Sky Racing for the media rights of Victorian thoroughbred racing, it is clear that Racing Victoria will not ease off in its strategy of making racing as widely available as possible to its customers across all platforms.
Mobile technology is the key development area in sports broadcasting and Racing Victoria have now partnered with Telstra, which has the most mobile customers of any Telco operating in Australia. It is clear as to what growth possibilities exist in this area.
Footnote: Excerpts by Shane Anderson www.racing.com